Acquisition · Generate enquiries

Google Ads: appear first, right when people search

Someone types “electrician Fribourg” or “Steuerberater Murten”: they have a need, right now. With Google Ads your ad appears at the top of those searches, and you only pay when someone clicks.

Free audit What we put in place

Google Ads

Sponsored · your-business.ch

Electrician in Fribourg – Fast call-outs, 7 days a week

Repairs, installations, safety checks. Free quote, local tradespeople.

RepairsInstallationsContact

Calls

Forms

Cost per contact

CHF 38.00

Google Ads

What we put in place

01
Keyword research

The terms your customers actually type, in French and German, with search volumes for the region.
02
Structured campaigns

Search first, Performance Max where it makes sense. Targeting by town or radius.
03
Complete ads

Precise copy, call button, links to your services, location: your ad takes up more space and earns more trust.
04
Conversion tracking

Calls, forms, direction requests: every franc spent is tied to a measurable result.
05
Exclusions and bids

We exclude searches that cost without paying back, and adjust bids by time of day and device.

Google Ads

How it works

01
Analysis

Searches, competition, a realistic budget.
02
Go-live

Account, conversion tracking, campaigns.
03
Management

Ongoing optimisation and a monthly report.

Who it is for

Emergency and repair services, trades, professional services, clinics, schools, online shops: any service people actively search for.

Good to know in Switzerland

In Switzerland a click often costs more than in France or Germany. All the more reason not to waste it: tight targeting on your catchment area, excluding job searches and “free” queries, and landing pages that turn a visit into an enquiry.

Google Ads

Frequently asked questions

Google Ads or Meta Ads?

Google Ads captures demand that already exists: the person is searching. Meta Ads creates interest in people who were not looking yet. Many local businesses start with Google, then add Meta.

Can I target just a few towns?

Yes, by town, by district or within a radius of your address. Bids can also be raised in the most profitable areas.

What happens if I stop?

The ads stop the same day. That is why we recommend building your local SEO in parallel: it keeps working without an ad budget.

Acquisition