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Visibility · Get found, get chosen

Local SEO: be found by people searching near you

“Plumber Fribourg”, “accountant Bulle”, “physio Düdingen”: these searches almost always end with the three businesses shown in Google Maps. We work on your Google profile, your website and your listings in Swiss directories so that you are one of them.

Local SEO & Google profile

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BeforeAfterGoogle Maps position, area by area

Local SEO & Google profile

What we put in place

  1. 01

    Complete Business Profile

    Precise categories, service area, services, attributes, photos and regular posts.

  2. 02

    Consistent contact details

    Same name, address and phone number everywhere: local.ch, search.ch, the commercial register, social networks. Google relies on them to place you.

  3. 03

    Useful local pages

    One page per town or district you serve, with your real work there. No copy-and-paste pages.

  4. 04

    Structured data

    Schema.org LocalBusiness markup, opening hours, service area: Google understands your business without ambiguity.

  5. 05

    Rank tracking

    Your position in Google Maps, measured on a grid of points around your address, month after month.

Local SEO & Google profile

How it works

  1. 01

    Audit

    Profile, website, directories, competitors: a list of fixes ranked by impact.

  2. 02

    Optimisation

    We fix, complete and align. The first effects often appear within a few weeks.

  3. 03

    Content and tracking

    Profile posts, local pages, a monthly ranking report.

Who it is for

Businesses that serve a defined area: tradespeople, shops, healthcare professionals, home services, restaurants, hotels.

Good to know in Fribourg

The canton is bilingual, and so is Google. A search in German from Düdingen or Murten does not return the same results as a search in French from Romont. When your customers speak both languages, we work on both, with proper German pages rather than machine translation.

Local SEO & Google profile

Frequently asked questions

How long before I see results?

Profile fixes often make a difference within a few weeks. Work on the website and content usually takes two to four months to pay off fully.

Do I need an address in every town?

No. A business that travels to its customers can set a service area without showing an address. Google does not allow fake addresses, and we never create any.

Does local SEO replace advertising?

It complements it. Advertising brings enquiries from day one; local SEO builds lasting visibility that does not stop when the budget does.

Let’s see what Google says about you.

A free audit of your local visibility: Google profile, reviews, website and competitors. Thirty minutes, no commitment.

Book my free audit