Acquisition · Generate enquiries

Meta Ads: customer enquiries, not just likes

Facebook and Instagram let you reach the people who live in your area: within a radius of your business, by age, by interests. We create the ads, target them and adjust them every week to bring down the cost of each enquiry.

Free audit What we put in place

Meta Ads

Your restaurant

What we put in place

01
Campaign strategy

A clear goal (calls, forms, bookings, visits), a budget in CHF, areas and audiences.
02
Ads made for you

Visuals, short videos and copy. A French and a German version when it helps, never machine-translated.
03
Forms and tracking

Meta lead forms or a dedicated landing page, with the pixel and Conversions API set up to measure what matters.
04
Weekly optimisation

We cut what costs too much, scale what works and test new angles.
05
Monthly report

Spend, enquiries received, cost per enquiry, and our recommendations for the next month.

Meta Ads

How it works

01
Scoping

Offer, area, budget, a measurable goal.
02
Launch

Ads live within one to two weeks.
03
Optimisation

Weekly adjustments, a monthly report.

Who it is for

Restaurants, shops, gyms, schools, property, trades, events: any offer aimed at the general public in your area.

Good to know in Fribourg

The canton has just over 330,000 inhabitants: you do not advertise in Fribourg the way you do in Zurich. Audiences are smaller and tire faster, so ads need refreshing more often. We also separate French- and German-speaking audiences so that everyone sees an ad written in their own language.

Meta Ads

Frequently asked questions

What advertising budget do I need?

The ad budget is paid directly to Meta and kept separate from our fees. For a local campaign, a few hundred francs a month is often enough to start testing. We recommend a precise amount after the audit.

Do I own the ad account?

Yes. Campaigns run in your own Meta Business account, which we access as a partner. If we stop working together, everything stays with you.

When do the first enquiries arrive?

Often within the first few days. The first two to four weeks are mainly about finding the ads and audiences with the lowest cost per enquiry.

Acquisition